spokesperson

Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.

The most in-demand skills for this role include diplomatic principles, corporate social responsibility, forming of public opinion, rhetoric, communication principles, prepare presentation material. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives spokesperson a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.