spokesperson
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
spokesperson spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include diplomatic principles, corporate social responsibility, forming of public opinion, rhetoric, communication principles.
Pay in the UK
UK: median £37,563 a year for Public relations professionals (ONS ASHE 2025, full-time)
Middle half of full-time jobs: £30,887 to £47,627 a year
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 2493). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only spokesperson, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
Top skills
What you'd actually do
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Tools & technology you'd use
Frequently asked questions
What does spokesperson do?
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
What skills does spokesperson need?
The most in-demand skills for this role include diplomatic principles, corporate social responsibility, forming of public opinion, rhetoric, communication principles, prepare presentation material. These are the skills O*NET identifies as most important for competent performance.
Will AI replace spokesperson?
Our AI-durability model gives spokesperson a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.