marketing assistant

Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.

The most in-demand skills for this role include marketing management, marketing department processes, market research, customer relationship management, perform business research, prepare presentation material. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives marketing assistant a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.