advertising media planner

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

The most in-demand skills for this role include market research, types of media, digital media, advertising techniques, copyright legislation, media planning. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives advertising media planner a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.