market research analyst
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
market research analyst market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. The role shows moderate AI exposure (0.61 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include communication, interview techniques, survey techniques, information confidentiality, use questioning techniques.
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Clerical support workers” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only market research analyst, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 4. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
Top skills
Frequently asked questions
What does market research analyst do?
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement.
What skills does market research analyst need?
The most in-demand skills for this role include communication, interview techniques, survey techniques, information confidentiality, use questioning techniques, explain interview purposes. These are the skills O*NET identifies as most important for competent performance.
Will AI replace market research analyst?
Our AI-durability model gives market research analyst a score of 0.61 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.