Career profile · SOC ESC-81B97E86

tourist information officer

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

tourist information officer tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include local area tourism industry, geographical areas relevant to tourism, distribute local information materials, communicate with customers, comply with food safety and hygiene.

AI exposure
5.0/10
automation risk

Top skills

local area tourism industry geographical areas relevant to tourism distribute local information materials communicate with customers comply with food safety and hygiene produce content for tourism brochures quote prices process booking provide tourism related information handle personal identifiable information

Frequently asked questions

What does tourist information officer do?

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

What skills does tourist information officer need?

The most in-demand skills for this role include local area tourism industry, geographical areas relevant to tourism, distribute local information materials, communicate with customers, comply with food safety and hygiene, produce content for tourism brochures. These are the skills O*NET identifies as most important for competent performance.

Will AI replace tourist information officer?

Our AI-durability model gives tourist information officer a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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