tourism policy director

Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.

The most in-demand skills for this role include tourism market, environmental impact of tourism, tourist resources of a destination for further development, coordinate public-private partnerships in tourism, plan measures to safeguard cultural heritage, assess an area as a tourism destination. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives tourism policy director a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.