Career profile · SOC ESC-33C6A0C8

tour organiser

Tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists.

tour organiser tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include local area tourism industry, geographical areas relevant to tourism, oversee all travel arrangements, engage local communities in the management of natural protected areas, manage conservation of natural and cultural heritage.

AI exposure
5.0/10
automation risk

Pay in the UK

UK: median £28,746 a year for Travel agents (ONS ASHE 2025, full-time)

Middle half of full-time jobs: £25,357 to £37,527 a year

UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 6212). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)

Pay in India (occupation group)

Average monthly earnings of salaried employees in the occupation group “Clerical support workers” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only tour organiser, and it is not US pay converted to rupees.

Urban India
₹26,514 a month
Rural India
₹20,901 a month
All India
₹24,289 a month

Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 4. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report

Top skills

local area tourism industry geographical areas relevant to tourism oversee all travel arrangements engage local communities in the management of natural protected areas manage conservation of natural and cultural heritage manage health and safety standards welcome tour groups inform tourist groups on logistical times handle personal identifiable information organise entry to attractions

Knowledge you'll build

  • Customer and Personal Service
  • English Language
  • History and Archeology
  • Communications and Media
  • Education and Training
  • Geography
  • Fine Arts
  • Public Safety and Security

What you'd actually do

  • Describe tour points of interest to group members, and respond to questions.
  • Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
  • Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
  • Conduct educational activities for school children.
  • Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.
  • Provide directions and other pertinent information to visitors.

Tools & technology you'd use

Adobe Photoshop hot Apple Safari hot Facebook hot Microsoft Access hot Microsoft Excel hot Microsoft Office software hot Microsoft Outlook hot Microsoft PowerPoint hot Microsoft Word hot Zoom hot Centaur Systems Centaur Travel Business Management System TBMS Email software

Frequently asked questions

What does tour organiser do?

Tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists.

What skills does tour organiser need?

The most in-demand skills for this role include local area tourism industry, geographical areas relevant to tourism, oversee all travel arrangements, engage local communities in the management of natural protected areas, manage conservation of natural and cultural heritage, manage health and safety standards. These are the skills O*NET identifies as most important for competent performance.

Will AI replace tour organiser?

Our AI-durability model gives tour organiser a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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