media scientist
Media scientists research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society.
media scientist media scientists research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include literature, media studies, ethical code of conduct of journalists, communication studies, research design.
Pay in the UK
UK: median £39,899 a year for Social and humanities scientists (ONS ASHE 2025, full-time)
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 2115). ONS rates this estimate acceptable: it rests on a small sample, so treat it as a rough guide. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only media scientist, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
Top skills
Frequently asked questions
What does media scientist do?
Media scientists research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society.
What skills does media scientist need?
The most in-demand skills for this role include literature, media studies, ethical code of conduct of journalists, communication studies, research design, scientific literature. These are the skills O*NET identifies as most important for competent performance.
Will AI replace media scientist?
Our AI-durability model gives media scientist a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.