Career profile · SOC ESC-28E3983D

campaign canvasser

Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public's opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.

campaign canvasser campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include canvassing methods, advocate a cause, present arguments persuasively, use different communication channels, perform fundraising activities.

AI exposure
5.0/10
automation risk

Pay in the UK

UK: median £37,563 a year for Public relations professionals (ONS ASHE 2025, full-time)

Middle half of full-time jobs: £30,887 to £47,627 a year

UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 2493). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)

Pay in India (occupation group)

Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only campaign canvasser, and it is not US pay converted to rupees.

Urban India
₹42,717 a month
Rural India
₹30,424 a month
All India
₹38,466 a month

Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report

Top skills

canvassing methods advocate a cause present arguments persuasively use different communication channels perform fundraising activities engage passers-by in conversation maintain professional records influence voting behaviour

Frequently asked questions

What does campaign canvasser do?

Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public's opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.

What skills does campaign canvasser need?

The most in-demand skills for this role include canvassing methods, advocate a cause, present arguments persuasively, use different communication channels, perform fundraising activities, engage passers-by in conversation. These are the skills O*NET identifies as most important for competent performance.

Will AI replace campaign canvasser?

Our AI-durability model gives campaign canvasser a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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