Career profile · SOC 13-1161.01

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median salary
$76,950
per year
Growth outlook
Average
BLS 10-yr
Education
Bachelor's degree
AI exposure
7.6/10
automation risk

Salary distribution (US)

Real salary data from U.S. Bureau of Labor Statistics. The p10–p90 spread tells you more than the median alone.

Bottom 10%
$40,020
25th %ile
$53,290
Median
$76,950
75th %ile
$103,080
Top 10%
$137,550

Top skills

Active Listening Critical Thinking Reading Comprehension Speaking Writing Complex Problem Solving Judgment and Decision Making Active Learning Social Perceptiveness Mathematics

Knowledge you'll build

  • English Language
  • Customer and Personal Service
  • Sales and Marketing
  • Mathematics
  • Administration and Management
  • Communications and Media
  • Computers and Electronics
  • Economics and Accounting
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