Public relations specialists

The median annual salary for Public relations specialists in the US is $69,780.

The role is projected to grow 5% over the next decade (about as fast as average). Current US employment is approximately 315,900 workers.

The typical entry education is a Bachelor's degree. Building a foundation in the top skills below will strengthen your application.

The most in-demand skills for this role include government policy implementation, legislation procedure, diplomatic principles, apply diplomatic principles, manage relationships with stakeholders, protect client interests. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives Public relations specialists a score of 0.61 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

Public relations specialists has moderate barrier to entry — moderately gated — a bachelor's degree or equivalent training is typically required.