web analytics
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
web analytics — the characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website. McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 3 occupations in our catalogue, including digital marketing manager, online community manager, and search engine optimisation expert.
Occupations that require web analytics
Showing top 3 of 3 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is web analytics?
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
What category of skill is web analytics?
ESCO classifies web analytics under the knowledge category, specifically in the database and network design and administration subcategory.
Is web analytics an AI-durable skill?
McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. Continue investing, but pair it with the AI-tool workflow that is reshaping the field so you evolve with it.
Which jobs require web analytics?
In our catalogue, 3 occupations list web analytics as a required or important skill. The top occupations by employment volume include digital marketing manager, online community manager, search engine optimisation expert.
How transferable is web analytics between industries?
ESCO tags web analytics as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
How can I learn web analytics?
The most reliable path is to pick a job or project that demands web analytics and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.