public relations
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
public relations — the practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large. McKinsey's Skill Change Index places it in the declining band (SCI 86.99/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 3 occupations in our catalogue, including Customer service representatives, investor relations manager, and special-interest groups' official.
Occupations that require public relations
Showing top 3 of 3 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is public relations?
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
What category of skill is public relations?
ESCO classifies public relations under the knowledge category, specifically in the marketing and advertising subcategory.
Is public relations an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 86.99/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require public relations?
In our catalogue, 3 occupations list public relations as a required or important skill. The top occupations by employment volume include Customer service representatives, investor relations manager, special-interest groups' official.
How transferable is public relations between industries?
ESCO tags public relations as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is public relations the same as public image?
Yes — public relations is also known as public image, or PR. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn public relations?
The most reliable path is to pick a job or project that demands public relations and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.