Browse Skills plan marketing strategy

plan marketing strategy

🔻 Declining ESCO reuse: cross-sector

Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

plan marketing strategy — determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term. McKinsey's Skill Change Index places it in the declining band (SCI 73.28/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within skills. It is currently listed by 10 occupations in our catalogue, including Advertising and promotions managers, category manager, chief marketing officer, and department store manager.

Category: skills › developing financial, business or marketing plans SCI: 73.28/100 Also known as: organise marketing strategy, plan marketing strategies, design marketing strategy, plan a marketing strategy, project marketing strategy, planning a marketing strategy

Occupations that require plan marketing strategy

Showing top 10 of 10 occupations · ranked by India employment volume, then AI-durability.

Advertising and promotions managers 👥 35,000 · 🤖 6.7/10
category manager · 🤖 5.0/10
chief marketing officer · 🤖 5.0/10
department store manager · 🤖 5.0/10
eBusiness manager · 🤖 5.0/10
employer branding manager · 🤖 5.0/10
marketing consultant · 🤖 5.0/10
podcast producer · 🤖 5.0/10
product and services manager · 🤖 5.0/10
tour operator manager · 🤖 5.0/10

Frequently asked questions

What is plan marketing strategy?

Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

What category of skill is plan marketing strategy?

ESCO classifies plan marketing strategy under the skills category, specifically in the developing financial, business or marketing plans subcategory.

Is plan marketing strategy an AI-durable skill?

McKinsey's Skill Change Index places it in the declining band (SCI 73.28/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.

Which jobs require plan marketing strategy?

In our catalogue, 10 occupations list plan marketing strategy as a required or important skill. The top occupations by employment volume include Advertising and promotions managers, category manager, chief marketing officer, department store manager, eBusiness manager, employer branding manager.

How transferable is plan marketing strategy between industries?

ESCO tags plan marketing strategy as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.

Is plan marketing strategy the same as organise marketing strategy?

Yes — plan marketing strategy is also known as organise marketing strategy, plan marketing strategies, design marketing strategy, plan a marketing strategy, project marketing strategy, planning a marketing strategy, or arrange marketing strategy. They refer to the same underlying capability in the ESCO taxonomy.

How can I learn plan marketing strategy?

The most reliable path is to pick a job or project that demands plan marketing strategy and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.

Data: ESCO v1.2.1 (CC-BY-4.0). Durability framework informed by McKinsey Global Institute (Nov 2025). See our methodology.