marketing analytics
The set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improvement.
marketing analytics — the set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improvement. McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 2 occupations in our catalogue, including digital marketing manager, and marketing consultant.
Occupations that require marketing analytics
Showing top 2 of 2 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is marketing analytics?
The set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improvement.
What category of skill is marketing analytics?
ESCO classifies marketing analytics under the knowledge category, specifically in the marketing and advertising subcategory.
Is marketing analytics an AI-durable skill?
McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. Continue investing, but pair it with the AI-tool workflow that is reshaping the field so you evolve with it.
Which jobs require marketing analytics?
In our catalogue, 2 occupations list marketing analytics as a required or important skill. The top occupations by employment volume include digital marketing manager, marketing consultant.
How transferable is marketing analytics between industries?
ESCO tags marketing analytics as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is marketing analytics the same as marketing data analytics?
Yes — marketing analytics is also known as marketing data analytics. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn marketing analytics?
The most reliable path is to pick a job or project that demands marketing analytics and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.