market analysis
The field of market analysis and research and its particular research methods.
market analysis — the field of market analysis and research and its particular research methods. McKinsey's Skill Change Index places it in the declining band (SCI 52.24/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 15 occupations in our catalogue, including broadcasting programme director, chief information officer, chief marketing officer, and competition policy officer.
Occupations that require market analysis
Showing top 15 of 15 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is market analysis?
The field of market analysis and research and its particular research methods.
What category of skill is market analysis?
ESCO classifies market analysis under the knowledge category, specifically in the marketing and advertising subcategory.
Is market analysis an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 52.24/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require market analysis?
In our catalogue, 15 occupations list market analysis as a required or important skill. The top occupations by employment volume include broadcasting programme director, chief information officer, chief marketing officer, competition policy officer, destination manager, economic adviser.
How transferable is market analysis between industries?
ESCO tags market analysis as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is market analysis the same as market research?
Yes — market analysis is also known as market research, market studies, marketing analysis, or analysis of the market. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn market analysis?
The most reliable path is to pick a job or project that demands market analysis and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.