interactive media
The method of communication that takes place through digital medias and is based on customers interactions with them. The interactions take place with computerised elements (e.g., moving graphics, digital text and sound).
interactive media — the method of communication that takes place through digital medias and is based on customers interactions with them. The interactions take place with computerised elements (e.g., moving graphics, digital text and sound). McKinsey's Skill Change Index places it in the declining band (SCI 54.34/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 3 occupations in our catalogue, including digital media designer, user interface designer, and user experience analyst.
Occupations that require interactive media
Showing top 3 of 3 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is interactive media?
The method of communication that takes place through digital medias and is based on customers interactions with them. The interactions take place with computerised elements (e.g., moving graphics, digital text and sound).
What category of skill is interactive media?
ESCO classifies interactive media under the knowledge category, specifically in the audio-visual techniques and media production subcategory.
Is interactive media an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 54.34/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require interactive media?
In our catalogue, 3 occupations list interactive media as a required or important skill. The top occupations by employment volume include digital media designer, user interface designer, user experience analyst.
How transferable is interactive media between industries?
ESCO tags interactive media as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is interactive media the same as interactive multimedia?
Yes — interactive media is also known as interactive multimedia. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn interactive media?
The most reliable path is to pick a job or project that demands interactive media and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.