transcreation
The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.
transcreation — the process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials. ESCO classifies it as a sector-specific (rooted in one industry) skill within knowledge.
Occupations that require transcreation
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Frequently asked questions
What is transcreation?
The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.
What category of skill is transcreation?
ESCO classifies transcreation under the knowledge category, specifically in the marketing and advertising subcategory.
How transferable is transcreation between industries?
ESCO tags transcreation as a sector-specific (rooted in one industry) skill — a signal of how portable it is when you change field.
Is transcreation the same as preservation of emotional aspects in translation?
Yes — transcreation is also known as preservation of emotional aspects in translation, reproduction of brand related content in various languages, reproduction of commercial content in various languages, transcreation of commercial content across languages, or preservation of intangible aspects in translation. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn transcreation?
The most reliable path is to pick a job or project that demands transcreation and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.