search engine optimisation
The marketing approach which promotes webpage presentation by affecting the specific structures of the website which impact its visibility in unpaid search results.
search engine optimisation — the marketing approach which promotes webpage presentation by affecting the specific structures of the website which impact its visibility in unpaid search results. ESCO classifies it as a sector-specific (rooted in one industry) skill within knowledge.
Occupations that require search engine optimisation
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Frequently asked questions
What is search engine optimisation?
The marketing approach which promotes webpage presentation by affecting the specific structures of the website which impact its visibility in unpaid search results.
What category of skill is search engine optimisation?
ESCO classifies search engine optimisation under the knowledge category, specifically in the marketing and advertising subcategory.
How transferable is search engine optimisation between industries?
ESCO tags search engine optimisation as a sector-specific (rooted in one industry) skill — a signal of how portable it is when you change field.
Is search engine optimisation the same as search engine marketing?
Yes — search engine optimisation is also known as search engine marketing, SEM, Search marketing, or search engine optimization. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn search engine optimisation?
The most reliable path is to pick a job or project that demands search engine optimisation and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.