Browse Skills plan digital marketing

plan digital marketing

🔄 Evolving ESCO reuse: cross-sector

Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

plan digital marketing — develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking. McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. ESCO classifies it as a cross-sector (useful across many industries) skill within skills. It is currently listed by 3 occupations in our catalogue, including employer branding manager, online sales channel manager, and podcast producer.

Category: skills › developing financial, business or marketing plans SCI: 50.68/100 Also known as: develop digital marketing strategies, plan marketing digitally, manage internet advertising

Occupations that require plan digital marketing

Showing top 3 of 3 occupations · ranked by India employment volume, then AI-durability.

employer branding manager · 🤖 5.0/10
online sales channel manager · 🤖 5.0/10
podcast producer · 🤖 5.0/10

Frequently asked questions

What is plan digital marketing?

Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

What category of skill is plan digital marketing?

ESCO classifies plan digital marketing under the skills category, specifically in the developing financial, business or marketing plans subcategory.

Is plan digital marketing an AI-durable skill?

McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. Continue investing, but pair it with the AI-tool workflow that is reshaping the field so you evolve with it.

Which jobs require plan digital marketing?

In our catalogue, 3 occupations list plan digital marketing as a required or important skill. The top occupations by employment volume include employer branding manager, online sales channel manager, podcast producer.

How transferable is plan digital marketing between industries?

ESCO tags plan digital marketing as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.

Is plan digital marketing the same as develop digital marketing strategies?

Yes — plan digital marketing is also known as develop digital marketing strategies, plan marketing digitally, or manage internet advertising. They refer to the same underlying capability in the ESCO taxonomy.

How can I learn plan digital marketing?

The most reliable path is to pick a job or project that demands plan digital marketing and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.

Data: ESCO v1.2.1 (CC-BY-4.0). Durability framework informed by McKinsey Global Institute (Nov 2025). See our methodology.