perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform market research — gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends. McKinsey's Skill Change Index places it in the declining band (SCI 50.68/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within skills. It is currently listed by 7 occupations in our catalogue, including ICT presales engineer, advertising specialist, air traffic manager, and book publisher.
Occupations that require perform market research
Showing top 7 of 7 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is perform market research?
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
What category of skill is perform market research?
ESCO classifies perform market research under the skills category, specifically in the conducting academic or market research subcategory.
Is perform market research an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 50.68/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require perform market research?
In our catalogue, 7 occupations list perform market research as a required or important skill. The top occupations by employment volume include ICT presales engineer, advertising specialist, air traffic manager, book publisher, online sales channel manager, personal property appraiser.
How transferable is perform market research between industries?
ESCO tags perform market research as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is perform market research the same as complete market research?
Yes — perform market research is also known as complete market research, performing market research, implement market research, market research performance, or undertake market research. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn perform market research?
The most reliable path is to pick a job or project that demands perform market research and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.