network marketing
The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.
network marketing — the specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company. McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. ESCO classifies it as a occupation-specific (rooted in one role family) skill within knowledge. It is currently listed by 1 occupations in our catalogue, including network marketer.
Occupations that require network marketing
Showing top 1 of 1 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is network marketing?
The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.
What category of skill is network marketing?
ESCO classifies network marketing under the knowledge category, specifically in the marketing and advertising subcategory.
Is network marketing an AI-durable skill?
McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. Continue investing, but pair it with the AI-tool workflow that is reshaping the field so you evolve with it.
Which jobs require network marketing?
In our catalogue, 1 occupations list network marketing as a required or important skill. The top occupations by employment volume include network marketer.
How transferable is network marketing between industries?
ESCO tags network marketing as a occupation-specific (rooted in one role family) skill — a signal of how portable it is when you change field.
Is network marketing the same as direct marketing?
Yes — network marketing is also known as direct marketing, multi-level marketing, marketing network, or MLM. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn network marketing?
The most reliable path is to pick a job or project that demands network marketing and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.