media and information literacy
The ability to access media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts. It involves a range of cognitive, emotional, and social competencies that include the use of text, tools and technologies, the skills of critical thinking and analysis, the practice of messaging composition and creativity and the ability to engage in reflection and ethical thinking.
media and information literacy — the ability to access media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts. McKinsey's Skill Change Index places it in the declining band (SCI 50.68/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a sector-specific (rooted in one industry) skill within knowledge. It is currently listed by 1 occupations in our catalogue, including youth information worker.
Occupations that require media and information literacy
Showing top 1 of 1 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is media and information literacy?
The ability to access media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts. It involves a range of cognitive, emotional, and social competencies that include the use of text, tools and technologies, the skills of critical thinking and analysis, the practice of messaging composition and creativity and the ability to engage in reflection and ethical thinking.
What category of skill is media and information literacy?
ESCO classifies media and information literacy under the knowledge category, specifically in the journalism and reporting subcategory.
Is media and information literacy an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 50.68/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require media and information literacy?
In our catalogue, 1 occupations list media and information literacy as a required or important skill. The top occupations by employment volume include youth information worker.
How transferable is media and information literacy between industries?
ESCO tags media and information literacy as a sector-specific (rooted in one industry) skill — a signal of how portable it is when you change field.
Is media and information literacy the same as digital literacy?
Yes — media and information literacy is also known as digital literacy, digital information literacy, digital media literacy, literacy of digital media aspects, or media content literacy. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn media and information literacy?
The most reliable path is to pick a job or project that demands media and information literacy and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.