marketing management
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.
marketing management — the academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products. McKinsey's Skill Change Index places it in the enduring band (SCI 50.23/100) — a human-connection anchor whose value is projected to hold or grow through 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 6 occupations in our catalogue, including chief executive officer, banking products manager, chief operating officer, and chief product officer.
Occupations that require marketing management
Showing top 6 of 6 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is marketing management?
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.
What category of skill is marketing management?
ESCO classifies marketing management under the knowledge category, specifically in the marketing and advertising subcategory.
Is marketing management an AI-durable skill?
McKinsey's Skill Change Index places it in the enduring band (SCI 50.23/100) — a human-connection anchor whose value is projected to hold or grow through 2030. This is a durable skill to invest in — high human-connection skills consistently resist automation.
Which jobs require marketing management?
In our catalogue, 6 occupations list marketing management as a required or important skill. The top occupations by employment volume include chief executive officer, banking products manager, chief operating officer, chief product officer, insurance product manager, marketing assistant.
How transferable is marketing management between industries?
ESCO tags marketing management as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is marketing management the same as marketing administration?
Yes — marketing management is also known as marketing administration, make business decisions, making strategic business decisions, or make strategic business decision. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn marketing management?
The most reliable path is to pick a job or project that demands marketing management and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.