market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
market research — the processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets. McKinsey's Skill Change Index places it in the declining band (SCI 69.57/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 15 occupations in our catalogue, including Advertising and promotions managers, Public relations managers, advertising media planner, and banking products manager.
Occupations that require market research
Showing top 15 of 15 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is market research?
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
What category of skill is market research?
ESCO classifies market research under the knowledge category, specifically in the marketing and advertising subcategory.
Is market research an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 69.57/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require market research?
In our catalogue, 15 occupations list market research as a required or important skill. The top occupations by employment volume include Advertising and promotions managers, Public relations managers, advertising media planner, banking products manager, category manager, intellectual property consultant.
How transferable is market research between industries?
ESCO tags market research as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is market research the same as market studies?
Yes — market research is also known as market studies, or market analysis. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn market research?
The most reliable path is to pick a job or project that demands market research and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.