Browse Skills market pricing

market pricing

🔻 Declining ESCO reuse: sector-specific

Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

market pricing — price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term. McKinsey's Skill Change Index places it in the declining band (SCI 73.28/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a sector-specific (rooted in one industry) skill within knowledge. It is currently listed by 6 occupations in our catalogue, including Advertising and promotions managers, business valuer, category manager, and chief marketing officer.

Category: knowledge › marketing and advertising SCI: 73.28/100 Also known as: market values, market costs, market estimates, pricing a market, pricing marketing, market appraisals

Occupations that require market pricing

Showing top 6 of 6 occupations · ranked by India employment volume, then AI-durability.

Advertising and promotions managers 👥 35,000 · 🤖 6.7/10
business valuer · 🤖 5.0/10
category manager · 🤖 5.0/10
chief marketing officer · 🤖 5.0/10
marketing consultant · 🤖 5.0/10
online community manager · 🤖 5.0/10

Frequently asked questions

What is market pricing?

Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

What category of skill is market pricing?

ESCO classifies market pricing under the knowledge category, specifically in the marketing and advertising subcategory.

Is market pricing an AI-durable skill?

McKinsey's Skill Change Index places it in the declining band (SCI 73.28/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.

Which jobs require market pricing?

In our catalogue, 6 occupations list market pricing as a required or important skill. The top occupations by employment volume include Advertising and promotions managers, business valuer, category manager, chief marketing officer, marketing consultant, online community manager.

How transferable is market pricing between industries?

ESCO tags market pricing as a sector-specific (rooted in one industry) skill — a signal of how portable it is when you change field.

Is market pricing the same as market values?

Yes — market pricing is also known as market values, market costs, market estimates, pricing a market, pricing marketing, market appraisals, or marketing pricing. They refer to the same underlying capability in the ESCO taxonomy.

How can I learn market pricing?

The most reliable path is to pick a job or project that demands market pricing and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.

Data: ESCO v1.2.1 (CC-BY-4.0). Durability framework informed by McKinsey Global Institute (Nov 2025). See our methodology.