digital media
The set of medias that are transmitted through electronic devices.
digital media — the set of medias that are transmitted through electronic devices. McKinsey's Skill Change Index places it in the declining band (SCI 76.4/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 13 occupations in our catalogue, including Editors, advertising assistant, advertising media buyer, and advertising media planner.
Occupations that require digital media
Showing top 13 of 13 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is digital media?
The set of medias that are transmitted through electronic devices.
What category of skill is digital media?
ESCO classifies digital media under the knowledge category, specifically in the audio-visual techniques and media production subcategory.
Is digital media an AI-durable skill?
McKinsey's Skill Change Index places it in the declining band (SCI 76.4/100) — a skill likely to fall in demand as AI and automation cover more of its ground by 2030. Prioritise this skill only when it directly enables paid work today — plan for AI to absorb more of it every year.
Which jobs require digital media?
In our catalogue, 13 occupations list digital media as a required or important skill. The top occupations by employment volume include Editors, advertising assistant, advertising media buyer, advertising media planner, digital artist, digital marketing manager.
How transferable is digital media between industries?
ESCO tags digital media as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is digital media the same as digital video media?
Yes — digital media is also known as digital video media, or digital audio media. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn digital media?
The most reliable path is to pick a job or project that demands digital media and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.