customer segmentation
The process whereby a target market is divided into specific sets of consumers for further market analysis.
customer segmentation — the process whereby a target market is divided into specific sets of consumers for further market analysis. McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. ESCO classifies it as a cross-sector (useful across many industries) skill within knowledge. It is currently listed by 1 occupations in our catalogue, including ICT presales engineer.
Occupations that require customer segmentation
Showing top 1 of 1 occupations · ranked by India employment volume, then AI-durability.
Frequently asked questions
What is customer segmentation?
The process whereby a target market is divided into specific sets of consumers for further market analysis.
What category of skill is customer segmentation?
ESCO classifies customer segmentation under the knowledge category, specifically in the marketing and advertising subcategory.
Is customer segmentation an AI-durable skill?
McKinsey's Skill Change Index places it in the evolving band (SCI 50.68/100) — the skill will still matter in 2030 but the nature of the work is changing. Continue investing, but pair it with the AI-tool workflow that is reshaping the field so you evolve with it.
Which jobs require customer segmentation?
In our catalogue, 1 occupations list customer segmentation as a required or important skill. The top occupations by employment volume include ICT presales engineer.
How transferable is customer segmentation between industries?
ESCO tags customer segmentation as a cross-sector (useful across many industries) skill — a signal of how portable it is when you change field.
Is customer segmentation the same as customers' segmentation?
Yes — customer segmentation is also known as customers' segmentation, customer segmentation process, segmentation of customers, or market fragmentation. They refer to the same underlying capability in the ESCO taxonomy.
How can I learn customer segmentation?
The most reliable path is to pick a job or project that demands customer segmentation and learn through delivery. Complement that with role-specific roadmaps and short courses. Explore the occupations below to see where this skill is used in practice.