How to Become a Product Manager
Owns what gets built and why. Discovery, roadmapping, metrics, stakeholder management, and enough tech literacy to earn engineering's trust.
1. PM Foundations
coreWhat PMs Actually Do
Discovery, delivery, strategy — not writing tickets. The role's real job is decisions no one else is authorised to make.
PM Archetypes
Growth PM, platform PM, enterprise PM, technical PM, associate PM. Different jobs, different skills, different comp curves.
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2. Product Discovery
coreCustomer Interviews
The Mom Test, jobs-to-be-done interviews, continuous discovery. If you're not talking to users weekly, you're not doing discovery.
3. Strategy & Vision
coreProduct Strategy
Where to play, how to win. Positioning, differentiation, moats. Ravi Mehta's model, Roger Martin's playing-to-win.
Vision & Narrative
Amazon's press-release-first method, futurespectives, keynote-driven roadmaps. Vision is what gets people to commit to the hard version.
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4. Roadmapping & Prioritisation
coreRICE, MoSCoW, Kano, ICE
Every PM eventually picks one. They're all approximations — the discipline is what matters, not the acronym.
Outcome vs Output Roadmaps
Now/Next/Later beats quarterly Gantt charts. Roadmaps commit to outcomes, not feature lists.
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5. Metrics & Analytics
coreThe Metric Stack
North Star, input metrics, guardrail metrics, HEART framework. AARRR / pirate metrics for growth.
6. Experimentation
core7. Tech Literacy
coreSystem Design Basics
Enough to read an architecture diagram, ask sensible questions in a review, and understand engineering effort estimates.
APIs & Data
REST, webhooks, event-driven vs request-response. Data model literacy — what an entity is, what a relationship is.
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8. Written & Verbal Communication
corePRDs & Working Docs
The PRD is dead — long live short opinionated docs. Amazon-style narratives, Google-style design docs, one-pagers.
Stakeholder Management
Managing up, managing across (design, eng, marketing, sales, legal), managing execs. Political awareness matters as much as product intuition.
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9. Working with Design
core10. Growth & Lifecycle
recommended11. Sub-Disciplines Worth Knowing
recommendedPricing & Packaging
Value-based pricing, packaging tiers, expansion revenue. Where B2B PMs earn their salary.
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AI for PMs
LLM capabilities and limits, prompt engineering, RAG. Increasingly non-optional literacy for shipping AI features responsibly.
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12. Career
optionalWant a personalised version?
This roadmap is the same one our platform uses internally, but the logged-in version lets you tick off topics as you complete them, track a personalised First 90 Days plan, and see your AI-durability score against this role. All free.
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