advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

The most in-demand skills for this role include advertising techniques, copyright legislation, persuade clients with alternatives, develop digital content, brainstorm ideas, identify customer's needs. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives advertising specialist a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.