market research analyst

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement.

The most in-demand skills for this role include communication, interview techniques, survey techniques, information confidentiality, use questioning techniques, explain interview purposes. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives market research analyst a score of 0.61 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.