tourist guide

Tourist guides assist individuals or groups during travel or sightseeing tours or at places of touristic interest, such as museums, art facilities, monuments and public places. They help people to interpret the cultural and natural heritage of an object, place or area and provide information and guidance in the language of their choice.

The most in-demand skills for this role include sightseeing information, local geography, create solutions to problems, monitor visitor tours, provide visitor information, select visitor routes. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives tourist guide a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.