Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

The median annual salary for Search Marketing Strategists in the US is $76,950. The middle 80% of workers earn between $40,020 and $137,550 annually. Entry-to-mid-career earners typically fall between $53,290 and $103,080.

The role is projected to grow 7% over the next decade (about as fast as average). Current US employment is approximately 941,700 workers.

The typical entry education is a Bachelor's degree. Building a foundation in the top skills below will strengthen your application.

The most in-demand skills for this role include Active Listening, Critical Thinking, Reading Comprehension, Speaking, Writing, Complex Problem Solving. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives Search Marketing Strategists a score of 0.73 on a 0-1 scale (higher = more exposure). That places it at high AI risk — many core tasks are already being automated by generative AI and workflow tools. Focus on AI-adjacent skills or plan a pivot to an AI-durable adjacent role.

Search Marketing Strategists has moderate barrier to entry — moderately gated — a bachelor's degree or equivalent training is typically required.