Side-by-side comparison

Advertising and Public Relations vs Marketing

Both majors are compared on the careers they open in the US labour market. Career lists come from the NCES CIP-to-SOC crosswalk; salaries and employment are from the US Bureau of Labor Statistics via O*NET; the AI-durability score is our own composite. Every number is derived — no hand-authored comparison prose.

Metric Advertising and Public Relations Marketing
Median salary (US) $100,640 $123,480
Total careers mapped 6 7
Avg AI exposure 0.55 0.58

Top careers each major opens

Advertising and Public Relations
CIP 09.0900 · 6 careers total
  1. Public relations specialists
    $69,780 median AI 0.61
  2. Fundraisers
    $66,490 median AI 0.53
  3. Public relations managers
    $138,520 median AI 0.53
  4. Fundraising managers
    $123,480 median AI 0.48
  5. Communications teachers, postsecondary
    $77,800 median AI 0.48
  6. Advertising and promotions managers
    $126,960 median AI 0.67
Marketing
CIP 52.1401 · 7 careers total
  1. Market Research Analysts and Marketing Specialists
    $76,950 median AI 0.71
  2. Sales Managers
    $138,060 median AI 0.49
  3. Marketing Managers
    $161,030 median AI 0.61
  4. Fundraisers
    $66,490 median AI 0.53
  5. Business Teachers, Postsecondary
    $97,270 median AI 0.53
  6. Fundraising managers
    $123,480 median AI 0.48
  7. Advertising and promotions managers
    $126,960 median AI 0.67
Sources: NCES CIP-2020 → SOC-2018 crosswalk · US Bureau of Labor Statistics (via O*NET) · WhatTNext Ai AI-durability score.