eBusiness manager
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
eBusiness manager eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include digital data processing, problem-solving with digital tools, consumer goods industry, business intelligence, digital marketing techniques.
Pay in the UK
UK: median £33,412 a year for Marketing associate professionals (ONS ASHE 2025, full-time)
Middle half of full-time jobs: £27,373 to £41,521 a year
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 3554). ONS rates this estimate precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only eBusiness manager, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
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Top skills
Knowledge you'll build
- English Language
- Sales and Marketing
- Customer and Personal Service
- Communications and Media
- Administration and Management
- Computers and Electronics
- Administrative
- Mathematics
What you'd actually do
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
Tools & technology you'd use
Frequently asked questions
What does eBusiness manager do?
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
What skills does eBusiness manager need?
The most in-demand skills for this role include digital data processing, problem-solving with digital tools, consumer goods industry, business intelligence, digital marketing techniques, web based collaborative platforms. These are the skills O*NET identifies as most important for competent performance.
Will AI replace eBusiness manager?
Our AI-durability model gives eBusiness manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.