chief marketing officer

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

The most in-demand skills for this role include business management principles, services marketing, brand marketing techniques, market analysis, content marketing strategy, marketing mix. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives chief marketing officer a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.