advertising media buyer

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

The most in-demand skills for this role include types of media, digital media, copyright legislation, media planning, study sales levels of products, manage budgets. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives advertising media buyer a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.