employer branding manager

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company.

The most in-demand skills for this role include digital marketing techniques, social media marketing techniques, social media management, marketing department processes, brand marketing techniques, plan marketing strategy. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives employer branding manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.