destination manager
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
destination manager destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include local area tourism industry, market analysis, tourist resources of a destination for further development, sales strategies, geographical areas relevant to tourism.
Pay in the UK
UK: median £57,625 a year for Sales accounts and business development managers (ONS ASHE 2025, full-time)
Middle half of full-time jobs: £43,049 to £79,598 a year
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 3556). ONS rates this estimate precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Managers” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only destination manager, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 1. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
Top skills
What you'd actually do
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Tools & technology you'd use
Frequently asked questions
What does destination manager do?
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
What skills does destination manager need?
The most in-demand skills for this role include local area tourism industry, market analysis, tourist resources of a destination for further development, sales strategies, geographical areas relevant to tourism, comply with food safety and hygiene. These are the skills O*NET identifies as most important for competent performance.
Will AI replace destination manager?
Our AI-durability model gives destination manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.