search engine optimisation expert
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
search engine optimisation expert search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include keywords in digital content, web analytics, social media marketing techniques, content marketing strategy, sales strategies.
Top skills
Frequently asked questions
What does search engine optimisation expert do?
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
What skills does search engine optimisation expert need?
The most in-demand skills for this role include keywords in digital content, web analytics, social media marketing techniques, content marketing strategy, sales strategies, perform online data analysis. These are the skills O*NET identifies as most important for competent performance.
Will AI replace search engine optimisation expert?
Our AI-durability model gives search engine optimisation expert a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.
Is search engine optimisation expert right for you?
Take the Holland test + Big-5 to see how well this career matches your profile.
Get personalised fit →