search engine optimisation expert
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
search engine optimisation expert search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include keywords in digital content, web analytics, social media marketing techniques, content marketing strategy, sales strategies.
Pay in the UK
UK: median £56,914 a year for Programmers and software development professionals (ONS ASHE 2025, full-time)
Middle half of full-time jobs: £42,289 to £75,794 a year
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 2134). ONS rates this estimate precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only search engine optimisation expert, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
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Top skills
Knowledge you'll build
- Sales and Marketing
- Computers and Electronics
- English Language
- Communications and Media
- Mathematics
- Customer and Personal Service
- Administrative
- Psychology
What you'd actually do
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Tools & technology you'd use
Frequently asked questions
What does search engine optimisation expert do?
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
What skills does search engine optimisation expert need?
The most in-demand skills for this role include keywords in digital content, web analytics, social media marketing techniques, content marketing strategy, sales strategies, perform online data analysis. These are the skills O*NET identifies as most important for competent performance.
Will AI replace search engine optimisation expert?
Our AI-durability model gives search engine optimisation expert a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.