Career profile · SOC ESC-75844CF1

tour operator manager

Tour operator managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.

tour operator manager tour operator managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include tourism market, sales strategies, plan marketing strategy, comply with food safety and hygiene, set up pricing strategies.

AI exposure
5.0/10
automation risk

Pay in the UK

UK: median £54,772 a year for Managers and directors in the creative industries (ONS ASHE 2025, full-time)

UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 1255). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)

Pay in India (occupation group)

Average monthly earnings of salaried employees in the occupation group “Technicians and associate professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only tour operator manager, and it is not US pay converted to rupees.

Urban India
₹31,909 a month
Rural India
₹18,966 a month
All India
₹26,175 a month

Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 3. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report

Top skills

tourism market sales strategies plan marketing strategy comply with food safety and hygiene set up pricing strategies manage budgets manage staff prepare travel packages recruit employees translate strategy into operation

Frequently asked questions

What does tour operator manager do?

Tour operator managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.

What skills does tour operator manager need?

The most in-demand skills for this role include tourism market, sales strategies, plan marketing strategy, comply with food safety and hygiene, set up pricing strategies, manage budgets. These are the skills O*NET identifies as most important for competent performance.

Will AI replace tour operator manager?

Our AI-durability model gives tour operator manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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