Career profile · SOC ESC-6847187B

broadcasting programme director

Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.

broadcasting programme director broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include brand marketing techniques, market analysis, audiovisual products, copyright legislation, manage budgets.

AI exposure
5.0/10
automation risk

Pay in the UK

UK: median £45,534 a year for Arts officers, producers and directors (ONS ASHE 2025, full-time)

UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 3416). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)

Pay in India (occupation group)

Average monthly earnings of salaried employees in the occupation group “Technicians and associate professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only broadcasting programme director, and it is not US pay converted to rupees.

Urban India
₹31,909 a month
Rural India
₹18,966 a month
All India
₹26,175 a month

Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 3. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report

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Top skills

brand marketing techniques market analysis audiovisual products copyright legislation manage budgets manage staff recruit employees obtain relevant licenses finish project within budget develop programming schedule

Frequently asked questions

What does broadcasting programme director do?

Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.

What skills does broadcasting programme director need?

The most in-demand skills for this role include brand marketing techniques, market analysis, audiovisual products, copyright legislation, manage budgets, manage staff. These are the skills O*NET identifies as most important for competent performance.

Will AI replace broadcasting programme director?

Our AI-durability model gives broadcasting programme director a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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