web content manager

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

The most in-demand skills for this role include digital content creation, information structure, keywords in digital content, web programming, web based collaborative platforms, legal requirements of ICT products. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives web content manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.