marketing consultant

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

The most in-demand skills for this role include marketing analytics, pricing strategies, services marketing, project management, market analysis, management consulting. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives marketing consultant a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.