promoter

Promoters work with artists (or their agents) and venues on to arrange a show. They liaise with bands and agents to agree on a date for a performance and negotiate a deal. They book a venue and promote the upcoming gig. They make sure everything the band needs is in place and set up soundcheck times and the running order of the show. Some promoters work freelance, but they may also be tied to a single venue or festival.

The most in-demand skills for this role include musical genres, match venues with performers, adapt communication style according to recipient, promote event, confer with event staff, arrange event needs. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives promoter a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.