vlogger
Vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Vloggers post these videos online on social media or streaming platforms, often accompanied with written text. They also interact with their viewers via comments.
vlogger vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include social media management, ICT software specifications, online moderation techniques, audio editing software, copyright legislation.
Pay in the UK
UK: median £44,534 a year for Newspaper and periodical journalists and reporters (ONS ASHE 2025, full-time)
UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 2492). ONS rates this estimate acceptable: it rests on a small sample, so treat it as a rough guide. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Professionals” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only vlogger, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 2. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
Top skills
Knowledge you'll build
- English Language
- Communications and Media
- Computers and Electronics
- Administrative
- Sales and Marketing
- Fine Arts
- History and Archeology
- Psychology
What you'd actually do
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue to create material.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Choose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
Tools & technology you'd use
Frequently asked questions
What does vlogger do?
Vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Vloggers post these videos online on social media or streaming platforms, often accompanied with written text. They also interact with their viewers via comments.
What skills does vlogger need?
The most in-demand skills for this role include social media management, ICT software specifications, online moderation techniques, audio editing software, copyright legislation, operate a camera. These are the skills O*NET identifies as most important for competent performance.
Will AI replace vlogger?
Our AI-durability model gives vlogger a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.