online sales channel manager

Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

The most in-demand skills for this role include channel marketing, web strategy assessment, electronic business, negotiate terms with suppliers, apply social media marketing, identify customer's needs. These are the skills O*NET identifies as most important for competent performance.

Our AI-durability model gives online sales channel manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.