Career profile · SOC ESC-1F0DB119

branch manager

Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the headquarters, and depending on the structure of the company, they aim to implement the strategy of the company while adapting it to the market where the branch operates. They envision management of employees, communications, marketing efforts, and follow up to results and objectives.

branch manager branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. The role shows moderate AI exposure (0.50 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include business management principles, business law, financial statements, financial management, corporate social responsibility.

AI exposure
5.0/10
automation risk

Pay in the UK

UK: median £99,944 a year for Chief executives and senior officials (ONS ASHE 2025, full-time)

Middle half of full-time jobs: £63,161 to £151,903 a year

UK jobs are grouped differently; this is the closest UK occupation group (ONS SOC 2020 1111). ONS rates this estimate reasonably precise. 2025 provisional figures; ONS revises them a year later. Source: ONS Annual Survey of Hours and Earnings (Open Government Licence)

Pay in India (occupation group)

Average monthly earnings of salaried employees in the occupation group “Managers” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only branch manager, and it is not US pay converted to rupees.

Urban India
₹55,360 a month
Rural India
₹31,701 a month
All India
₹50,408 a month

Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 1. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report

Top skills

business management principles business law financial statements financial management corporate social responsibility cost management strategic planning marketing principles financial jurisdiction accounting

Frequently asked questions

What does branch manager do?

Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the headquarters, and depending on the structure of the company, they aim to implement the strategy of the company while adapting it to the market where the branch operates. They envision management of employees, communications, marketing efforts, and follow up to results and objectives.

What skills does branch manager need?

The most in-demand skills for this role include business management principles, business law, financial statements, financial management, corporate social responsibility, cost management. These are the skills O*NET identifies as most important for competent performance.

Will AI replace branch manager?

Our AI-durability model gives branch manager a score of 0.50 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.

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