Public relations managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Public relations managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. The role reports a median annual salary of $138,520 in the US and is projected to grow 5% over the next decade (about as fast as average). Entry typically requires a Bachelor's degree, and shows moderate AI exposure (0.53 on a 0-1 scale) — some tasks are being automated but the role adapts. The most in-demand skills for the role include digital communication and collaboration, diplomatic principles, corporate social responsibility, market research, forming of public opinion.
Pay in India (occupation group)
Average monthly earnings of salaried employees in the occupation group “Managers” in India, from the Government of India's Periodic Labour Force Survey (January–December 2025). It covers everyone in this group, not only Public relations managers, and it is not US pay converted to rupees.
Source: MoSPI (Government of India), Periodic Labour Force Survey Annual Report 2025, Table 51 — average wage/salary earnings of regular wage/salaried employees, NCO-2015 division 1. Official India data gives one average per occupation group: there are no official India figures for single careers, experience levels or cities. Read the report
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Top skills
What you'd actually do
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Tools & technology you'd use
Frequently asked questions
What does Public relations managers do?
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
How much does Public relations managers earn?
The median annual salary for Public relations managers in the US is $138,520.
What is the job outlook for Public relations managers?
The role is projected to grow 5% over the next decade (about as fast as average). Current US employment is approximately 83,200 workers.
How do I become public relations managers?
The typical entry education is a Bachelor's degree. Building a foundation in the top skills below will strengthen your application.
What skills does Public relations managers need?
The most in-demand skills for this role include digital communication and collaboration, diplomatic principles, corporate social responsibility, market research, forming of public opinion, strategic planning. These are the skills O*NET identifies as most important for competent performance.
Will AI replace Public relations managers?
Our AI-durability model gives Public relations managers a score of 0.53 on a 0-1 scale (higher = more exposure). That places it at moderate AI exposure — some tasks are being automated but the role adapts. Learning to work with AI tools rather than against them is the path forward.
How hard is it to enter this field?
Public relations managers has moderate barrier to entry — moderately gated — a bachelor's degree or equivalent training is typically required.